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Ctrip ramps up Trip.com’s localization efforts in Asia Pacific

2018/11/2 12:34:41
It’s been exactly one year since Ctrip purchased Trip.com – a strategic move by the Chinese online travel powerhouse to bring its services into local Asia Pacific markets.

Ctrip’s version of Trip.com is a very different proposition to the site that hit the scenes and raised USD 39 million in funding.

Local matter

Ctrip has also been investing in localization efforts in Trip.com markets, Tseng says, because each region needs to present unique value propositions to its local user base.

In Singapore, for example, where a lot of travel is outbound, Trip.com has been promoting “staycations” to residents to help local hotel chains grow bookings.

In Japan, meanwhile, Trip.com launched a co-branded credit card with the bank Sumitomo that allows users to log loyalty points with purchases.

There has also been a concerted effort to assist local users in making payments and contacting customer service. He estimates there are as many as 14,000 call center people who pick up the phone within 20 seconds available 24/7, and a call center recently opened in Korea in response to the volume of calls coming from the area.
宁波南苑饭店编辑整理

宁波南苑饭店交通指南

酒店坐落于市中心最繁华商圈,步行可至月湖公园,交通便利。 【周边交通】
-距宁波客运中心5.3公里,乘车至饭店约15分钟;
-距宁波火车南站2公里,乘车至饭店约5分钟;
-距宁波汽车南站2公里,乘车至饭店约5分钟;
-距宁波汽车东站6.4公里,乘车至饭店约18分钟;
-距宁波栎社国际机场12公里,乘车至饭店约26分钟; 【周边办公大楼】
-距离中国银行约200米,步行约5分钟;
-距离交通银行约1公里,步行约15分钟;
-距离三江超市约200米,步行约5分钟;
-距离中信银行大厦约50米,步行约2分钟;
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- 距离月湖公园0.8公里,步行约10分钟;
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-距离宁波第一医院1.3公司,乘车约4分钟;
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-距离宁波李惠利医院2.2公里公司,乘车约7分钟;

所属商业区:天一广场商业区
酒店区域:海曙区
酒店地址:中国 · 浙江省 · 宁波 · 海曙区 · 灵桥路2号(长春路与鄞奉路交叉口,毗邻宁波南站,月湖盛园,南塘老街)